I look after my friends' drinking and fun. When I'm at a bar I'll send a mass text to tell them where I'm at -- a public service announcement in service to inebriation. The mass text is sent to a carefully curated group of people, to friends who would enjoy this bar at this time, to friends I haven't seen in a while, to friends whose company I miss. The subtext of my texts is, "If you loved me, you would join me." Usually no one responds.